Blu-ray sales boom in September

twentieth century Fox's 'Star Wars' collection was the greatest Blu-ray seller from the month, moving 400,000 models within the U.S. within the first 72 hours.Sept switched to be considered a large month for Blu-ray sales, using the discharge of high-profile game titles getting Hollywood excited for any strong holiday for that format.Blu-ray sales increased 156% over this past year within the U.S. throughout a few days of Sept. 18 driven through the releases of Paramount's "Thor" and twentieth century Fox's "The Exorcist" collection, based on an IHS analysis of Nielsen's VideoScan data.Throughout the last Sept 11 week, sales were up 131% with Fox's "X-Males: Top ClassInch Blu-ray bow and the other 60% throughout a few days of Sept. 4, with Lionsgate's "Tyler Perry's Large Happy Family," FX's "Sons of Anarchy: Season 3," and ongoing success of Fox's "Rio," which hit store shelves August. 2, but continued to be the very best-selling Blu-ray title throughout the frame.The Blu-ray sales propped in the decreasing DVD biz throughout the month, which is constantly on the drag lower results.Mixed, sales of DVD and Blu-ray dvds within the U.S. rose 1% throughout a few days of Sept 18. The prior days were flat or lower in comparison towards the same days last year.InchGalleries are beginning to create the crown jewels from the vault for BD release," stated Jan Saxton, senior U.S. video analyst for IHS. "That, combined using the first releases from the quite strong summer time box office, has got the possibility to turn the film disc market around. Weak DVD sales have constantly pulled the marketplace lower this year, however with the strong showing of 'X-males: Top Class,A 'Thor' and 'Star Wars,' the general market might have hit an inflection point.""X-Males: Top ClassInch moved an believed 350,000 Blu-ray models in the first 72 hours at retail and most 600,000 through the finish of their first weeks time, based on Nielsen VideoScan."Thor" and "Thor three dimensional" together offered 500,000 Blu-sun rays within their first week, using the 3-D Blu-ray representing 14% of sales and combo packs producing 86%.However it was "The Exorcist" which was the greatest seller with 400,000 models leaving retailers' doorways within the U.S. within the first 72 hours. Although listed at $140, merchants heavily reduced the six-pic set, with Amazon . com selling it for $82.99, while Walmart listed it at $79.99. Contact Marc Graser at marc.graser@variety.com